Zodiak Media Group’s digital and branded content division, Zodiak Active, has appointed Robert Marsh as MD of its UK operations.
Marsh, previously head of digital at talkbackTHAMES, will build upon Zodiak Active’s existing business, which launched earlier this year. He takes up his role in January 2012.
At talkbackTHAMES, Marsh previously worked on the digital development of programs including Britain’s Got Talent, The X Factor and The Apprentice. Prior to that, he was Channel 4′s new media commissioner, where he worked on such properties as Big Brother and Deal or No Deal.
At Zodiak Active, he will be tasked to work with UK brands and media to create digital content, marketing campaigns and multimedia services based on original concepts and existing Zodiak television formats.
“Robert’s appointment marks the start of an exciting new chapter for Zodiak Active in the UK following the successful integration of Neo Network and RDF Contact earlier this year,” said Marco Ferrari, CEO Zodiak Active.
“Zodiak Active is at the heart of our long term strategy for Zodiak Media Group and continuing to build our UK presence is something that we are really committed to do,” added David Frank, CEO of Zodiak Media Group.