BBC Worldwide has promoted former director of television Deirdre Brennan (pictured) to general manager and director of channels and branded services for Australasia, effective immediately.
In the new role, she will oversee development of the local channel portfolio, which includes UKTV, UKTV NZ, BBC Knowledge, BBC Knowledge NZ and CBeebies; manage local operations for BBC World News and the channels’ non-linear services; and work on the roll out of the global BBC iPlayer.
Her first priorities are to hire a head of programming and production to oversee scheduling and commissioning for the portfolio.
“I’m proud of the growth of our channels portfolio over the last few years, from the launch of BBC Knowledge NZ to the commissioning of some outstanding local content,” Brennan said. “This new role gives me the opportunity to focus on leading and developing our channels business in territory to great new heights.”
“Deirdre has an unrivaled knowledge and understanding of the Australian subscription television business,” added Tony Iffland, general manager for BBC Worldwide Australia. “Coupled with a real passion and flair for the content that our consumers enjoy, she will be an excellent leader for our growing portfolio of channels and a great support for the general manager of BBC Worldwide Australia in territory.”
Brennan joined BBC Worldwide Australia in August 2010 as director television, responsible for production, programming, acquisitions, on-air promotions and presentation for the local channel portfolio. She has commissioned several new shows, including The Kangaroo Gang and Free Rein (2011), Dripping in Chocolate (2012) and Top of the Lake (2013), and was key show for the BBC iPlayer launch in Australia.
Prior to working at the BBC, she was director of programming for Nickelodeon and before that was a childrens’ programmer at ABC.