Discovery, Raw TV partner for “Toughest Drive” special

Discovery Networks International has commissioned Raw TV to produce World's Toughest Drive, a special coproduced with Discovery Channel U.S. which follows three men's attempts to break the world record for the fastest journey to the South Pole.
March 7, 2012

Discovery Networks International (DNI) has commissioned Raw TV to produce World’s Toughest Drive, a special coproduced with Discovery Channel U.S. which follows three men’s attempts to break the world record for the fastest journey to the South Pole.

The special will air in two parts on Discovery Channel globally in 210 countries, and as a one-hour standalone special in the U.S., beginning in the spring.

World’s Toughest Drive sees the three-man team battling the sub-zero temperatures of the Antarctic and treacherous conditions as they rely on ‘Polar,’ a concept vehicle custom made for this journey.

Polar has “44-inch tires, a supercharged V6 engine running on bio fuel, double wishbone suspension, a meter-long bar fitted on her front designed to stop her falling into crevasses, and a reinforced survival cell built into her cab,” according to DNI.

The endeavor to challenge the Guinness World Record of two days, 21 hours and 21 minutes for the fastest overland journey to the South Pole will be paired with an examination of the mechanics, engineering and technology of the car.

Their journey, sponsored by Thomson Reuters, marks the 100-year anniversary of the first successful expedition to reach the South Pole, led by Roald Amundsen.

The three-man crew is made up of polar expedition leader and current record holder Jason de Carteret, design engineer specialist Kieron Bradley, and Jason Thomas, a Canadian copywriter who won his place on the expedition through a Thomson Reuters competition.

World’s Toughest Drive truly captures the passion and tenacity it takes as these modern day pioneers put it all on the line to make history,” said Elizabeth McIntyre, VP and head of production and development for factual at DNI Western Europe. “Not only does World’s Toughest Drive showcase the personal stories and dreams of each team member, the special provides our global audience with a behind the scenes look at the technology backing their daring journey.”

Dimitri Doganis, MD of Raw Television, added: “This unique expedition required a completely new way of filming the action, using cutting edge technology in the most extreme conditions on earth. The result is truly a first for adventure television.”

The special is series produced by Sophie Todd and executive produced by Louise Norman, both for Raw TV.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.