BBC3 orders “Be Your Own Boss”

Innocent Drinks co-founder Richard Reed (pictured) will star in the new business competition series produced by Twofour Studios for the British public broadcaster.
March 12, 2012

BBC3 has ordered a Dragon’s Den-style business show starring Richard Reed, co-founder of British smoothie maker Innocent Drinks.

Produced by Twofour, Be Your Own Boss will offer hopeful entrepreneurs a potential £1 million (US$1.6 million) in investment money for their ideas and promises to disregard traditional elimination formats by drawing on the British entrepreneur’s personal business philosophies in determining which contestants move forward. In the first episode, Reed will give 500 contestants some cash to see who can turn a profit.

“Setting up and running Innocent with my friends has been a life-enhancing adventure,” Reed said in a statement. “That’s why I’m excited to be part of this new series giving others the chance to have the same experience, starting their own business and setting them up to become successful entrepreneurs.”

Be Your Own Boss (w/t) was commissioned by BBC3 controller Zai Bennett and Alan Tyler, executive editor, entertainment commissioning. It will be executive produced by Tamara Abood and Dan Adamson for Twofour.

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