AMC will begin airing a reality series about the advertising world in April.
Produced by Studio Lambert for the American cable network, The Pitch is an eight-episode docu-style show that follows execs at ad agencies as they prepare to pitch on new business. A sneak preview will air on Sunday, April 8 at 11 p.m. EST after drama series Mad Men and The Killing, before launching on Monday nights on April 30.
“The Pitch was born out of a desire to look for non-fiction series that present characters and story in a grounded and authentic way, and take us into inherently dramatic worlds that have yet to be explore,” Joel Stillerman, AMC’s exec VP of original programming, said in a statement. “Advertising is really the idea business, but with incredibly high stakes.”
Eli Holzman, an executive producer for Studio Lambert, added: “The competition to win new business in advertising is incredibly intense and our goal is to provide audiences with a behind-the-scenes look at the compelling and dramatic pitch process.”
The show includes several brand partnerships. The ad agencies featured in the show will vie for the business of brands such as The Ad Store, Bandujo, BooneOakley, Bozell, Conversation, DIGO, FKM, Jones Advertising, Kovel/Fuller, McKinney, Muse Communications, SK+G, The Hive, WDCW and WOMENK!ND.
Other brands set to appear include Subway restaurants, Waste Management, One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing, Mister Sparky and Frangelico/Campari America.
The Pitch is executive produced by Holzman, Stephen Lambert, Phil Lott, Brien Meagher and Aaron Saidman for Studio Lambert. On the network side, Stillerman; VP of non-scripted original programming Mary Conlon; and VP of production Jason Fisher will oversee development of the series.