Digital

MIPDoc 2012: Gee discusses “quid pro quo” of using viewer data

Channel 4 cross-platform commissioning editor for factual Adam Gee (pictured) used his Commissioning 360 Keynote at MIPDoc to discuss "the quid pro quo" that lies at the heart of using viewer's personal data for interactive projects, explaining the dos and don'ts producers should be cognizant of.
April 1, 2012

Channel 4 cross-platform commissioning editor for factual Adam Gee (pictured) used his Commissioning 360 Keynote at MIPDoc to discuss "the quid pro quo" that lies at the heart of using viewer's personal data for interactive projects, explaining the dos and don'ts producers should be cognizant of.

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