eOne to produce reality series “Finding Marilyn”

Entertainment One (eOne) has partnered with the estate of late actor Marilyn Monroe (pictured) to produce a rags-to-riches reality competition series.
April 12, 2012

Entertainment One (eOne) and the estate of late actor Marilyn Monroe (pictured) have joined forces to develop and produce a reality series in which 12 women will compete to attain icon status in Hollywood.

Entitled Finding Marilyn, the one-hour show is billed as a “real-life Cinderella story” and will be executive produced by eOne’s CEO John Morayniss, Rick De Oliveira and Tara Long. Jamie Salter and Joel Weinshanker will serve as EPs for the estate of Monroe, which is owned by the Authentic Brands Group.

EOne will also distribute the series worldwide. “We are thrilled to give the winner of Finding Marilyn the opportunity to emulate Marilyn Monroe’s iconic journey to stardom,” said Nick Woodhouse, chief marketing officer for the estate of Monroe, in a statement.

Morayniss added that the estate’s official backing would ensure the series will be “epic” in scope.

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