Abu Dhabi to offer production rebate

The incentive program, to be operational from September 1, will offer a rebate of up to 30% of qualifying spend for TV, documentary, and music video makers, as well as feature film and advertising production. (Pictured: Wayne Borg, deputy CEO and chief operating officer of twofour54)
May 22, 2012

Twofour54, a media and creative industry initiative of the Abu Dhabi government, and the Abu Dhabi Film Commission are launching the region’s first incentive program, which will be operational from September 1.

The incentive comes in the form of a rebate of up to 30% of qualifying spend in the Emirate of Abu Dhabi, and will be available for documentary, feature film, TV projects and music video makers, as well as advertising production. The qualifying spend relates to goods and services sourced from Abu Dhabi and for relevant expenditure on location, or for studio filming and post-production.

The rebate will also cover costs related to the contracting of any UAE registered crew and services for activities in Abu Dhabi. Hotel and temporary accommodation costs in Abu Dhabi, as well as airline tickets and freight booked on Etihad Airways, will also qualify.

“This is our commitment to the TV and Film production industry,” said Wayne Borg (pictured above), deputy CEO and chief operating officer of twofour54. “We expect to accelerate production activity and in doing so fulfill our objective to further fuel the development of the regional media industry by providing the opportunity for Arab filmmakers, crew and production support companies to work alongside their international counterparts.”

Twofour54, the region’s media and creative industry hub, has attracted over 160 companies, based at its Abu Dhabi campus. State of the art facilities include 10 fully-HD studios, 23 post-production suites, and the region’s only Baselight color grading facility.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.