Gurin, Fuji TV form unscripted format partnership

The California-based prodco and the Japanese broadcaster have formed a joint creative venture to develop unscripted and game show formats for the international TV marketplace. (Pictured: Gurin Company president and CEO Phil Gurin)
October 3, 2012

California-based indie The Gurin Company and Japanese broadcaster Fuji TV have partnered to jointly develop unscripted and game show formats for the international TV marketplace.

The first two projects under the creative venture are Objects of Desire, a hybrid dating game/elaborate Japanese game show, and League of Extraordinary Teams, a studio game in which teams from across a country compete in outrageous challenges in cities across the United States for a national championship title.

The goal of the deal is to combine “the shiny floor¬†studio ethos with high production values to create series that are as fun to watch as they are to play,” Gurin president and CEO Phil Gurin said in a statement.

Gurin’s slate includes the series Shark Tank,¬†The Singing Bee and Oh Sit! and Fuji TV’s formats include Hole in the Wall, which aired on FOX and Cartoon Network in the U.S., Total Blackout (developed with FremantleMedia), G Wars and Showdown of the Unbeatables.

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