New York-based Leftfield Pictures has secured U.S. rights to While You Were Getting Married, an Israeli game show format from Tel Aviv-based Gil Productions.
Zodiak Rights has picked up rest of world rights to the format. Both companies will work together on developing and pitching the format internationally.
The format takes a special booth to weddings, in which unsuspecting guests file in to record messages to the bride and groom, only to find themselves as contestants in a quiz show. The guests then compete to win prizes for the newlyweds.
“All of us at Leftfield have enormous enthusiasm and affection for this format which hinges on the unexpected,” said Leftfield founder Brent Montgomery. “We all can relate to attending a wedding, but when guests get caught off guard, and suddenly find themselves in the middle of a game show on the most important day of someone’s life, it brings an element of fun and surprise to the wedding and game show genres that we haven’t seen before on television.”
“With Leftfield Pictures we are partnering with a proven U.S. producer that aligns with us in seeing the global potential of this format,” added Zodiak rights formats acquisitions executive Darren Asamoa. “Zodiak Rights have had success with Israeli formats in the past and, after preliminary discussions with clients, we are predicting significant interest and sales coming out of MIPCOM.”