Shine Int’l promotes Neylon to head of EMEA

Katrina Neylon is stepping into the role of SVP and head of Europe, the Middle East and Africa (EMEA) for the Shine Group's sales and distribution arm, filling a role vacated by Ruth Clarke earlier this year.
November 7, 2012

Shine International has promoted Katrina Neylon from VP of sales to SVP and head of Europe, the Middle East and Africa (EMEA) – a role vacated by Ruth Clarke earlier this year.

Neylon will lead sales strategy for the Shine Group’s sales and distribution arm across traditional and new media channels for programs and formats such as MasterChef, One Born Every Minute and Got To Dance.

Since joining the company in 2011, she has brokered a number of recent deals in the region, including a package of 250 hours of original programming with Discovery Networks in EMEA; helped grow the MasterChef format in countries such as The Netherlands, Italy, Belgium and South Africa; and launched unscripted series such as Tabatha Takes Over and My Big Fat Obnoxious Fiancé.

“This promotion marks the final piece in the jigsaw in the appointment of our regional heads, complementing Matt Ashcroft in Asia Pacific and Matt Vassallo and Tania Jacobson for Americas,” said Shine International CEO Nadine Nohr in a statement. “Katrina has excelled in an acting capacity in this role for the past five months and has extensive multi-genre distribution experience.”

Prior to joining Shine, Neylon was The Walt Disney Company’s senior sales manager for Central and Eastern Europe and worked in sales for  Twentieth Century Fox Television International.

In May, Clarke left Shine to head up acquisitions and coproductions for distributor ITV Studios Global Entertainment.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.