Imagine Nation, the global entertainment firm founded by Dutch theater producer Robin de Levita and former Sony Pictures Television and 2waytraffic exec Kees Abrahams, has invested in and launched the film company 2CFilm.
Promising to bring a “revolutionary approach” to film production, the new company will invest in and pilot programs in the Dutch market with the goal of creating English-language remakes with global appeal. Its slate of projects will be announced shortly.
The company will integrate “modern, digital technologies to traditional audience experiences,” according to Image Nation chief creative officer Robin de Levita.
“Through the use of new technology, we are confident that we will change the way consumers experience cinema and we are really excited to be putting this into action with our first project, which will be announced imminently,” he said.
Abrahams and de Levita will work as producers for 2CFilm alongside producer and company founder Edvard van’t Wout, who previously founded the branded entertainment firm Snoooep Entertainment and commercial prodco Eager Films, which produced commercials and corporate projects for brands such as ING, Total, L’Oreal and Cadbury.
“Imagine Nation’s creation of 2CFilm will enable us to take that step on to the international stage with our new approach to film, creating commercially successful films that fit with how today’s audiences consume content and which resonate with the modern world,” Van’t Wout said in a statement.
Filmmaker Bobby Boermans, who directed the short film Beyond the Pretty Door and the thriller Claustrofobia, has joined 2CFilm as creative director.
Formed two months ago, Imagine Nation recently acquired a 50% stake in Netherlands-based formats distributor Absolutely Independent. The move saw Abrahams take the position of co-chairman in the company alongside its founder and chief executive, Patty Geneste.