“Amish Mafia,” “Chopper Live” pack punch for Discovery

3.4 million viewers tuned into Tuesday's sneak peek premiere of Amish Mafia (pictured) on a big night for the U.S. cable net, which also boasted a strong performance from American Chopper Live: The Revenge.
December 13, 2012

Discovery Channel packed a solid one-two punch this past Tuesday, December 11, with a strong showing for the special American Chopper Live: The Revenge and for the “sneak peek premiere” of new series Amish Mafia.

The Chopper special, which once again pitted father and son Paul Teutul Junior and Senior against each other in a bike build-off (which Teutul Junior won for the second year), delivered 3.91 million viewers P2+, pulling in a 2.7 HH rating and a 2.51 P25-54 rating. It also ranked as the top television program (no exclusions) among M18-49 and M18-34 for the night, according to numbers from Nielsen.

The special was one of the last opportunities for American Chopper fans to see the father and son team in that capacity, as Discovery announced the series’ cancellation last month. The series finale will air on December 17.

With Chopper Live serving as a strong lead-in and considerable media coverage on its side, Amish Mafia opened strong, delivering 3.41 million viewers P2+, a 2.51 HH rating, and a 2.13 P25-54 rating. Those numbers make it the highest-rated launch ever for a Discovery series among P/M25-54, P/M18-49 and P/M18-34. The series aired its “official” premiere last night, December 12.

The U.S. cable net dominated key male demos during primetime for the night, as the top network for M18-49 and M18-34, no exclusions.

American Chopper Live: The Revenge was produced by Pilgrim Studios, as is the American Chopper series. Amish Mafia is produced by Hot Snakes Media.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.