CNBC takes reality to primetime

CNBC has greenlit Treasure Detectives and The Car Chasers from Endemol USA and ITV Studios America, respectively, the first reality series added to CNBC's primetime schedule.
December 21, 2012

CNBC has greenlit Treasure Detectives and The Car Chasers from Endemol USA and ITV Studios America, respectively, the first reality series added to CNBC ‘s primetime schedule.

The new series will premiere on March 5, while CNBC has also added four unscripted projects to its development slate.

Treasure Detectives is a one-hour weekly show starring Curtis Dowling, a fakes and forgeries detective, and his team of investigators as they meet collectors and verify the authenticity of their collectibles, artwork and antiquities. They trace where the origin of an item, how it was made, and in some cases, how it was faked.

The Car Chasers, produced by ITV Studios America in association with Leepson Bounds Entertainment, features Jeff Allen and Perry Barndt, who travel the country looking to buy and sell classic and exotic cars.

The CNBC projects in development include The Next Big Big Thing (w/t), produced by Original Media, going inside the world of former record exec Charlie Walk who has brought his skills to the world of start-ups; and Money Talk$ (w/t), from Turn Left Productions, which goes into the world of sports betting through the eyes of Steve Stevens, owner of VIP Sports.

Liquidate Your Life (w/t) from Optomen USA gives people the opportunity to dump their unsatisfying careers and reinvent themselves with the help of two mentors; while The Big Fix (w/t) from The Hochberg Ebersol Company sees Marcus Lemonis invest his own money in turning around failing companies across America.

“Reality is ever-expanding and with our unique content focused on money, CNBC is well-positioned to influence the genre,” said Mark Hoffman, CNBC president and CEO.

“CNBC is collaborating with some of the most creative minds in reality to develop primetime content that appeals to a broader audience yet still embodies the network’s distinct brand and inherent themes,” added Jim Ackerman, SVP of primetime alternative programming for CNBC. “We’re looking forward to launching our first two series in March and growing CNBC Prime in the months ahead.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.