“Hell’s Kitchen” sells into Central and Eastern Europe

ITV Studios Global Entertainment has sold the Hell's Kitchen format to networks in Romania, Ukraine and Russia. (Pictured: Gordon Ramsay, star of the U.S. and UK version)
January 21, 2013

ITV Studios Global Entertainment has sold the Hell’s Kitchen format to networks in Romania, Ukraine and Russia.

The ITV Studios-produced format sees a top chef testing a group of amateur chefs, assessing their performances and eliminating chefs until there is a winner.

Romania’s Pro TV has commissioned its first series of Hell’s Kitchen. The 15 x one-hour reality series will be made by the network’s production team, to air this year.

Meanwhile, Ukrainian broadcaster 1+1 is producing a third season which will air in the spring, and is also producing a second series of the Russian version of the show for Russia’s REN TV.

“This show has made the restaurant business a trend in Ukraine,” said David Brook, strategic marketing director of 1+1 Media. “The successful adaptation of the format here inspired neighboring countries; the Russian channel even ordered a special version from our media group.”

Hell’s Kitchen is a hugely popular format which has resonated with audiences worldwide,” added Tobi de Graaff, director of global television distribution for ITV Studios Global Entertainment. “These new deals not only demonstrate the continued appetite for the format in these markets, but that hit primetime formats can be adapted to suit local requirements, while maintaining all of the show’s thrills.”

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Jillian Morgan is the Associate Editor at Realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.