Norway, Hungary invest in “The Audience”

ITV Studios Global Entertainment has signed format deals for The Audience with TV3 in Norway and Viasat 3 in Hungary. (Pictured: the show's UK version)
February 7, 2013

ITV Studios Global Entertainment has signed format deals for The Audience with TV3 in Norway and Viasat 3 in Hungary.

ITV Studios Nordic will produce eight 45-minute episodes of The Audience in Norway, while Paprika Latino will produce six hour-long episodes in Hungary.

This is the latest deal for the format, following the launch in Denmark on DR1, produced by Blu. Other versions include France’s TF1, Netherland’s RTL4 and the upcoming Canadian version on the W Network.

In each episode of the format, created by UK indie The Garden, a person about to make a life-changing decision consults “The Audience” – 50 people of different ages and backgrounds – who follow that person for a week, meet friends, family and colleagues, and help solve the dilemma. The format was originally commissioned by terrestrial broadcaster Channel 4 in the UK (pictured above).

The Audience is represented internationally by ITVS GE as part of its first-look deal with The Garden.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.