Telemundo appoints content EVP, non-scripted development VP

Telemundo Media has hired Daniel Cubillo in the newly created position of VP of content development for non-scripted, and appointed Jesús Torres Viera as its EVP of programming and content.
February 7, 2013

Telemundo Media has hired Daniel Cubillo in the newly created position of VP of content development for non-scripted, and has appointed Jesús Torres Viera as its EVP of programming and content.

The Miami-based executives will begin their new roles immediately.

Torres Viera will report to Telemundo Media president Emilio Romano, while Cubillo will report to Torres Viera.

Cubillo will be tasked with developing non-scripted programming, including reality series and specials, as well as variety shows. He will oversee the greenlight process for all non-scripted, and will also work with Telemundo’s production teams, outside prodcos and other departments.

Previously he was the content manager and creative director at Univision Studios, where he worked on such reality programs as Nuestra Belleza Latina and Mira Quien Baila. He also has had roles at MCM Magnum Contenidos Multimedia, as content manager, head of development and executive producer of Spanish adaptations of The Buried Life and Battle of the Choirs; at Banijay Group’s Cuarzo Producciones as content manager; and head of content at FremantleMedia.

Torres Viera is tasked with overseeing Telemundo’s program planning and development, and he joins from Jtvmedia and Ploptv, where he served as partner and consultant. Prior to that, he was the SVP and GM of Sony Pictures Entertainment, with oversight of SET, AXN and ANIMAX through Latin America.

“Jesús and Daniel have extensive production experience and proven track records in content development,” said Telemundo president Emilio Romano. “Jesús is a well-respected industry leader who has a deep understanding of the multi-platform TV experience and Daniel is one of television’s most sought after and creative producers whose vision will be an important part of our growth in the years ahead.”

About The Author
Barry Walsh is editor-in-chief and content director for Realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to Realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.