ITV Granada rebrands as ITV Choice

The ITV Studios Entertainment-owned satellite and cable channel will rebrand as ITV Choice as part of a company-wide rebrand unveiled last month.
February 8, 2013

Asian satellite and cable channel ITV Granada is rebranding as ITV Choice.

The ITV Studios Global Entertainment-owned channel’s new look is part of a company-wide rebrand announced in January and will include a new logo (pictured) and refreshed on-air idents that will begin airing on March 25.

“Changing the channel’s name to ITV Choice and aligning our brand with our parent company is truly reflective of the channel’s proposition, as the heart of popular British culture away from home,” said Augustus Dulgaro, ITV Studios’ senior VP for Asia Pacific, in a statement. “We anticipate that our new look will not only engage with our audiences, but also inspire and excite.”

Founded in 2008, the channel launched as Granada TV in the Middle East and rebranded as ITV Granada in 2010. It has since expanded to more than 40 countries and reaches seven million homes.

About The Author
Andrew Tracy joined Realscreen as associate editor in 2021, following 17 years as managing editor of the award-winning international film magazine Cinema Scope. From 2010 to 2020 he also held the position of senior editor at the Toronto International Film Festival, where he oversaw the flagship publication for the organization’s year-round Cinematheque programming and edited its first original monograph in a decade, Steve Gravestock’s A History of Icelandic Film. He was a scriptwriter and consultant on the first season of the Vice TV series The Vice Guide to Film, and his writing and reporting have been featured in such outlets as Cinema Scope, Reverse Shot, Sight & Sound, Cineaste, Film Comment, MUBI Notebook, POV, and Montage.