MTG Studios-owned indie Strix Television is to represent Studio Lambert’s formats catalog in all of Scandinavia, as part of an exclusive representation deal brokered by All3Media International.
Strix will represent past and future formats developed, owned and controlled by Studio Lambert, the prodco behind formats such as Undercover Boss and The Fairy Jobmother.
Studio Lambert CEO Stephen Lambert said: “We admire Strix’s ability to make great TV programs… we hope that not only will they produce our existing formats but that together we will be able to sell some of our formats that haven’t found a home yet. Unlike some markets, the Scandinavian market is receptive to original paper ideas as well as proven formats.”
Fredrik Hillerbrand, head of acquisitions at MTG Studios, added: “Studio Lambert has always had a great track record of creating big brands that can travel all over the world.
“The catalog is excellent and contemporary, and with four new titles coming this spring, we are pleased to be working with Studio Lambert and are looking forward to working closely together to produce and develop formats for Scandinavia.”