ABC News and Univision have chosen ‘Fusion’ as the name for their forthcoming joint venture news and lifestyle network, which will launch in the second half of this year.
The network, which will target the Hispanic audience living in the States, was first unveiled last summer. To date, five national cable distributors have agreed to carry the network, including Cablevision, Charter, Cox, AT&T U-verse and Google Fiber, ensuring the channel will be available in millions of U.S. households at launch.
“The launch of Fusion will be a major milestone in Univision’s 50 year history of service to the Hispanic community,” said Cesar Conde, president of Univision Networks. “We’re delighted to partner with ABC News in this exciting new network that will extend Univision’s unequaled coverage of Hispanic issues and lifestyle to English-dominant audiences for the first time.”
Anne Sweeney, co-chair of Disney Media Networks and president of Disney/ABC Television Group, added: “Our collaboration will bring unmatched reporting capabilities and understanding of issues and entertainment that resonate with the Hispanic community, one of the fastest growing and important demographic communities in the U.S.”
Programming will focus on the issues “most relevant for U.S. Hispanics,” the companies said, including the economy, entertainment, music, food, immigration, pop culture, education, politics, and health and wellness. The JV network will be based in Miami, Florida.