National Geographic Channel (NGC) will hype its Nutopia-produced miniseries about the 1980s with a marketing push at this year’s SXSW festival.

Due to air this spring in the United States and globally in 171 countries and 38 languages, The ’80s: The Decade That Made Us looks back at the music, movies, technology, pop culture and politics of the era through archival footage, re-enactments and interviews.

During the 10-day music, film and interactive festival and conference’s opening weekend, NGC will roll out a series of ’80s-themed street teams in the lead up to a March 10 party featuring a headlining performance by mash-up artist Girl Talk.

The event, which takes place at Antone’s from 9 p.m. to 2 a.m. local time, will also include a performance by VJ Ian Edgar (formerly Eclectic Method) who will pay homage to the ’80s with an audio-visual show incorporating music, film, TV and news clips featured in the series. SXSW attendees can RSVP at natgeotv.com/sxsw.

The ’80s: The Decade That Made Us is executive produced by Nutopia’s Jane Root and Bruce Hepton, and NGC’s Brooke Runnette.

SXSW 2013 takes place from March 8-17 in Austin, Texas.