The launch of the NBC Universal-owned Esquire Network, originally set for April 22, has been pushed back to the summer.
The switchover from the G4 network will occur at a later date because of an unexpected wealth of content, according to the network.
“We have an opportunity to launch with more original programming than we had envisioned,” said Adam Stotsky, general manager of Esquire Network, in a statement. “In order to give our viewers a more substantial program offering that showcases the breadth of the Esquire Network, we are pushing our rebrand to the summer.”
The previously announced original titles set to premiere on Esquire include How I Rock It, Risky Listing, Knife Fight and The Getaway.
Other programming includes the fifth season of American Warrior as well as scripted comedies Parks and Recreation and Party Down.