U.S. cable net Lifetime will begin airing reality competition series Supermarket Superstar on July 22 at 10 p.m. EST/PST.
Produced by The Weinstein Company and Studio Lambert, the one-hour show is hosted by Stacy Keibler (pictured) and gives three home chefs the chance to pitch food concepts to a panel of experts for a chance to have their product launched nationally at a grocery chain.
Chef and specialty foods pioneer Michael Chiarello, cookie mogul Debbi Fields of Mrs. Fields Cookies and branding expert Chris Cornyn serve as the series’ mentors and Tom Dahlen, supermarket buyer for The Great Atlantic & Pacific Tea Company (A&P) will choose the winner of each episode.
Winners will receive $10,000 in prize money and $100,000 worth of product development from DINE Marketing and Mattson. Three winners from the season will then be invited to pitch a product to A&P CEO Sam Martin in the series finale.
The series will be exec produced by Weinstein Company co-chairmen Bob and Harvey Weinstein; Meryl Poster and Barbara Schneeweiss, also of The Weinstein Company; Stephen Lambert and Eli Holzman of Studio Lambert; showrunner Rhett Bachner; and Rob Sharenow, Gena McCarthy and Stephen H. Schwartz of Lifetime.