Robert Friedman (pictured), most recently president of media and entertainment for @radical.media, has formed a media company that will develop unscripted, scripted and branded content across platforms.
Bungalow Media and Entertainment will both develop projects in-house, and will work with creative agencies, brands and independent producers on content for television, film, digital and live events. The company says it will also represent a wide variety of intellectual property and talent.
Friedman is joined at Bungalow by veteran producer Todd Hoffman, who will head up West Coast operations. His Storied Media Group will also become a partner in the new venture. Hoffman will represent such franchises as The New York Times, New Yorker magazine and ’60 Minutes’; and talent such as Vince Gilligan, creator of Breaking Bad, and writers Bob Nelson (Nebraska) and Stan Chervin (Moneyball).
Bungalow is currently in development on a variety of projects, including a documentary with Alex Gibney, two unscripted series copros with Back Roads Entertainment, and a Spanish-language, long-form comedy special with NBTV that stars Luis Raul and will air on television and have a theatrical run.
“In a fragmented media world where audiences are more fickle than ever about what they consume and how they consume it, it’s imperative that media companies and advertisers have trusted content partners to help them rise above the noise and improve the economics of content development and distribution,” said Friedman, who serves as CEO of the new company, in a statement.
“By collaborating with content owners and the best creative talent in the business – from filmmakers to producers to writers – we’re shaping a world-class team that has the breadth of expertise and a proven track record required to deliver the goods.”
The company says it will shortly announce more partnerships and strategic ventures with “leading companies from all corners of the industry.”