Rogers Media names Rodrigues original programming head

Former CBC exec Nataline Rodrigues (pictured) has been named director of original programming at Canada's Rogers Media, reporting to Hayden Mindell.
October 1, 2013

Former CBC exec Nataline Rodrigues has been named director of original programming at Canada’s Rogers Media, effective from today (October 1).

Rodrigues was most recently the executive in charge of production at the CBC, overseeing series such as Arctic Air. She replaces Claire Freeland and will report to Hayden Mindell, the newly installed VP of programming and content for broadcast, who was recently promoted to replace Malcolm Dunlop.

Rodrigues will oversee the development and production of original Canadian series for Rogers Media’s non-sports TV brands.

“As Rogers Media continues to expand its successful roster of original programming, we are excited to bring aboard Nataline to further strengthen our diverse portfolio,” said Mindell in a statement.

Rogers Media’s current Canadian slate includes Package Deal, Seed, Storage Wars Canada, The Project: Guatemala, Mother Up! and The Bachelor Canada.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.