MIPCOM ’13: Keshet sends “Rising Star” to Russia, France

The Israeli distributor/producer has sold interactive talent format Rising Star (pictured) to Russia's Rossiya 1 and France's M6.
October 10, 2013

Keshet International has sold interactive talent show format Rising Star (pictured) to Russian broadcaster Rossiya 1 and French channel M6.

The Israeli distributor/producer, part of Keshet Media Group, held a live screening at MIPCOM in Cannes where prospective buyers were able to take part in real-time audience voting via a free app that is integrated into the broadcast.

If a contestant secures 70 percent of viewers’ and judges’ votes, a screen in the studio rises to reveal the winner. The show, which premiered last month, is produced in Israel by Tedy Productions for Keshet Broadcasting’s Channel 2.

“This format stands out with its integrative second-screen approach and proves that the television industry is hungry for innovation,” said Keshet International’s managing director, Alon Shtruzman, in a statement.

More than 2.3 million votes have been tallied through the Rising Star app, which has been downloaded more than 1.2 million times.

About The Author
Justin Anderson joined Realscreen as senior staff writer in 2021, reporting and writing stories for the newsletter and magazine. During his 20-year career he’s filled a variety of roles as a writer and editor at a number of media organizations, covering news and current affairs as well as business, tech, the film and music industries and plenty in between. He’s also spent time behind the scenes in television production, having written everything from voiceover scripts for documentaries to marketing copy. He has a degree in Journalism from Toronto Metropolitan University (formerly Ryerson University).