ITV set to roll out quiz format “21st Question”

UK broadcaster ITV has commissioned a tactical quiz format entitled The 21st Question from NBCUniversal International Television Production's Chocolate Media. (pictured: host Gethin Jones)
February 6, 2014

UK broadcaster ITV has commissioned a tactical quiz format entitled The 21st Question¬†from¬†NBCUniversal¬†International Television Production’s Chocolate Media.

Set to air later this year, the 10 x 60-minute series – hosted by Welsh TV personality Gethin Jones (pictured) – presents 11 players with a number of strategy- and wit-testing rounds. The participant who can fend off competition and maintain the “power spot” will win, provided they can answer the 21st question.

The 21st Question is a brilliantly simple but hugely addictive quiz show and I’m excited to be bringing it to ITV,” said David Mortimer, senior vice president of factual and entertainment at NBCUniversal International Television Production, in a statement. “I joined [NBCUniversal] because of the opportunity it gives me to put substantial development effort behind big and bold ideas – this early commission is an indication that we really mean business.”

Host Jones added: “I’m delighted to be part of this exciting new show for ITV. The game plays out in so many different ways and is sure to keep everyone guessing until I ask the 21st question.”

The show will be exec produced by Mortimer and Chocolate Media creative director Alan Brown.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.