Digital

Barcroft Media extends deal with Yahoo Screen

London-headquartered Barcroft Media has extended its relationship with Yahoo UK, in a deal that will see its short-form videos housed in a Barcroft TV hub and seeded across Yahoo's global network.
March 11, 2014

Barcroft Media, a London-headquartered content producer and distributor, has extended its relationship with Yahoo UK, in a deal that will see its short-form videos housed in a Barcroft TV hub and seeded across Yahoo’s global network.

Barcroft specializes in short-form popular factual content that is syndicated to digital platforms, news outlets, and traditional broadcasters. The company also hosts these videos on a YouTube channel,

sambarcroft“The Yahoo deal is the latest in a strategy that sees us roll out Barcroft TV [to] all the major video portals,” says Sam Barcroft, founder and CEO of Barcroft Media (pictured right).

Barcroft’s videos specialize in showing world wonders such as this waterfall of fire, or are profiles of people or events, such as these urban adventurers who scale world skyscrapers. The company has production newsrooms in London, New York and New Delhi.

In addition to Barcroft Media’s in-house produced material, the company’s team of researchers hunt down user-generated content with the most viral potential, then negotiate representation and licensing agreements with the rights holders.

The Yahoo deal soft-launched in mid-February and follows a licensing relationship the companies had for some time. It is the latest sample of Barcroft’s plans to build audiences before launching into development of longer-form content.

From Stream Daily

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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