Unscripted

Electus takes “Online Dating” for world

IAC-owned distributor Electus International has acquired the international rights to Online Dating Rituals of the American Male, which premiered on Bravo on Sunday (March 9).
March 11, 2014

IAC-owned distributor Electus International has acquired the international rights to docu-seriesĀ Online Dating Rituals of the American Male, which premiered on Bravo on Sunday (March 9).

The 6 x 60-minute series, produced by Top Chef firm Magical Elves, follows two men searching the Internet for lasting love or casual flings. The show aims to give audiences a sense of how men navigate love and dating in the digital age.

“As online dating has become the most mainstream form of dating worldwide, this program is sure to resonate with audiences of all ages and demos, especially thanks to the brilliant storytelling ability of Magical Elves,” said Electus International president John Pollak in a statement.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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