TV

A&E to follow “The Herbert Brothers”

U.S. net A&E Network has ordered The Herbert Brothers (working title), an 8 x 30-minutes series following five brothers who launched an advertising empire after creating a viral hit Super Bowl commercial.
April 1, 2014

U.S. net A&E Network has ordered The Herbert Brothers (working title), an 8 x 30-minutes series following five brothers who launched an advertising empire after creating a viral hit Super Bowl commercial.

The series, from UK indie Zig Zag Productions, is in production now and slated to premiere this summer.

Set in Batesville, Indiana, the show follows the titular Herbert brothers, whose homemade commercial won the ‘Doritos Crash the Super Bowl’ contest and ranked in first place on the USA Today ad meter.

The family took their US$1 million winnings, established an advertising agency, and continue develop commercials for major brands, including Pepsi and Go Daddy.

The exec producers for Zig Zag are Matt Gould, Danny Fenton and Mark Efman, and the EP for A&E is Lily Neumeyer.

About The Author
Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.

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