BBC Worldwide pens deal for “Top Gear China”

BBC Worldwide has inked a deal with Honyee Media in China to produce a Chinese version of the British broadcaster's automotive fact ent format Top Gear. (Pictured: the U.S. version of the show)
May 27, 2014

BBC Worldwide has inked a deal with Honyee Media in China to produce a Chinese version of the British broadcaster’s automotive fact ent format Top Gear.

The local version is due to start production in late July for a premiere in early November on Chinese satellite broadcaster Shanghai Dragon TV, and on OTT platform

Honyee Media is a conglomerate focused on high-end lifestyle in China. Owning multiple media platforms including magazines, a TV channel, and shopping sites, it will be responsible for the advertising investment, branding promotion, television and online copyright sales of the Chinese version of the series.

Top Gear China is expected to film in locations including Inner Mongolia, Xinjiang, Chongqing, Guizhou, Shanghai, Beijing and Wuxi.

“We are absolutely thrilled to be working together with one of the world’s great broadcasting powerhouses on a program of this quality and wide appeal,” said Richard Zhang, general manager of Honyee.

“The Top Gear brand has huge potential in China. The UK version is a huge hit around the world and we are confident that Top Gear China will be just as successful and popular here.”

In China, Top Gear UK is shown on Shanghai Dragon TV and iQiyi, while versions of Top Gear U.S. (pictured above) and Korea are shown on Top Gear magazine in China is published by One Media Group.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.