Assaf Blecher expands role, will oversee Keshet DCP

Assaf Blecher (pictured) is taking on the dual role of VP of programming and development for Dick Clark Productions and Keshet DCP, a joint venture with Keshet International.
June 19, 2014

Assaf Blecher (pictured) is taking on the dual role of vice president of programming and development for Dick Clark Productions (DCP) and Keshet DCP.

He will manage programming and development for Keshet DCP, a joint venture formed last year by Israel-based distributor/producer Keshet International and Dick Clark Productions parent company DC Media, established to produce unscripted content in the U.S. and develop and produces formats for global markets.

The company’s 2014 programming slate includes singing competition series Rising Star for ABC and the game show format Boom!, which will air in the U.S. on Fox later in the year.

Blecher, previously DCP’s VP of development for TV and digital programming, will continue to be based in the company’s Santa Monica headquarters and report to Dick Clark Productions EVP of programming and development Mark Bracco, and Keshet International CEO Alon Shtruzman.

“Assaf played a key role in the formation of Keshet DCP and will be instrumental in our strategies to expand our programming footprint domestically and internationally with the most compelling slate of unscripted programming possible,” said Bracco in a statement.

Blecher joined Dick Clark Productions in 2005 as manager and has held several roles within the company since then. His credits include VH1′s Golden Gods and PBS’ upcoming Star Spangled Spectacular.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.