Discovery Fit & Health to become Discovery Life Channel

Discovery Communications is to rebrand Discovery Fit & Health as Discovery Life Channel in January, with the U.S. cable net focusing on "real relationships and extraordinary lives."
July 9, 2014

Discovery Communications is to rebrand U.S. cable net Discovery Fit & Health as Discovery Life Channel, which will debut on January 15, 2015, with a focus on “real relationships and extraordinary lives.”

Discovery Life Channel will feature programming from Discovery Fit & Health’s medical, health and factual programs such as Mystery DiagnosisMedical Detectives and Untold Stories from the ER, alongside 10 new series and specials – currently in development – cover issues such as mental health, women’s health, babies and pregnancy, fitness and overall wellness.

Some of the new offerings include family counseling series Families on the Brink; profiles of some of the world’s strongest kids in Ripped Kids; and hospital series Tales from the Maternity Ward.

The channel will target a 25- to 54-year-old audience with an emphasis on women. The brand will continue to be overseen by Henry Schleiff, group president of Investigation Discovery, Destination America, American Heroes Channel and Discovery Life Channel, while Jane Latman will continue to serve as GM while retaining her role as senior VP of development for Investigation Discovery.

In a statement, Schleiff said: “Broadening to Discovery Life Channel gives us a chance to make bigger, bolder programming choices while always, central to our brand mission, revealing life at its most critical turning points.”

Latman added: “Discovery Life Channel showcases the resilience it takes to be human through incredibly relatable, profoundly personal stories that capture the full spectrum of human emotion.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.