Discovery Communications is to rebrand U.S. cable net Discovery Fit & Health as Discovery Life Channel, which will debut on January 15, 2015, with a focus on “real relationships and extraordinary lives.”
Discovery Life Channel will feature programming from Discovery Fit & Health’s medical, health and factual programs such as Mystery Diagnosis, Medical Detectives and Untold Stories from the ER, alongside 10 new series and specials – currently in development – cover issues such as mental health, women’s health, babies and pregnancy, fitness and overall wellness.
Some of the new offerings include family counseling series Families on the Brink; profiles of some of the world’s strongest kids in Ripped Kids; and hospital series Tales from the Maternity Ward.
The channel will target a 25- to 54-year-old audience with an emphasis on women. The brand will continue to be overseen by Henry Schleiff, group president of Investigation Discovery, Destination America, American Heroes Channel and Discovery Life Channel, while Jane Latman will continue to serve as GM while retaining her role as senior VP of development for Investigation Discovery.
In a statement, Schleiff said: “Broadening to Discovery Life Channel gives us a chance to make bigger, bolder programming choices while always, central to our brand mission, revealing life at its most critical turning points.”
Latman added: “Discovery Life Channel showcases the resilience it takes to be human through incredibly relatable, profoundly personal stories that capture the full spectrum of human emotion.”