Soshefeigh heads to Ireland with “The Algorithm”

Soshefeigh partners Rene Brar and Matt O'Brien discuss the development and sale of their new co-viewing game show format The Algorithm (pictured).
September 11, 2014

When veteran production execs Rene Brar and Matt O’Brien were searching for a broadcaster to take on their original game show format The Algorithm (pictured), they knew they had to look overseas.

Having launched their Vancouver- and San Francisco-based prodco Soshefeigh in 2012, the duo had developed an innovative format they believed had legs, but would require an international partner to get off the ground. With funding mechanisms in Canada limited for game shows and finding domestic broadcaster appetites limited for unproven original formats, the partners headed overseas to shop the series.

“It was important for us to find a territory and a broadcaster keen to take a risk on new formats,” explained Brar.

In Ireland, Soshefeigh found a willing partner in Ireland’s TV3, which commissioned 10 x one-hour episodes of The Algorithm, now set to bow on TV3 in spring 2015. All3Media, which is handling the distribution rights to the series, will be shopping The Algorithm this fall at MIPCOM.

The co-viewing game show is a “who knows best”-type format, in which one member of a team (such as a family or group of friends) is isolated and personality-profiled using a sophisticated profiling test. The show then sees the rest of the team compete against “The Algorithm,” a computer system that uses the test to predict the answers to questions posed to the contestant, to see who knows the contestant best.

The series was shot at the TV3 Sony HD Studio in Dublin.

The Algorithm is coproduced by Soshefeigh and TV3′s 3 Studios, with Brar and O’Brien serving as executive producers. It was financed through broadcaster licence fees and investment from All3Media.

Soshefeigh, which was launched in 2012, has offices in both Vancouver and San Francisco. Prior to launching Soshefeigh, Brar was previously a story editor at Scott Free Films and director of development at Stone & Company Entertainment, while O’Brien was most recently the VP of creative affairs for Reveille and Shine America.

Soshefeigh also produces Battle Cats, a half-hour comedy in which cats compete against each other to complete an obstacle course.

Battle Cats will debut on Bite TV in Canada in October.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.