People/Biz

Former SPT Arabia exec sets up Dubai-based prodco

Former Sony Pictures Television Arabia exec Ziad Kebbi (pictured) is launching Dubai-based prodco Maximum Media, which will adapt international formats for Middle Eastern and African broadcasters.
September 22, 2014

Former Sony Pictures Television (SPT) Arabia exec Ziad Kebbi (pictured) is launching a Dubai-based prodco called Maximum Media that will focus on original programming and adapting international formats for Middle Eastern and African broadcasters.

The exec’s latest venture will focus on both scripted and non-scripted programming, and he will head the group as CEO.

Kebbi previously served as president of SPT Arabia, which he helped launch in 2010 and where the exec developed Arabic versions of formats such as The VoiceWheel of Fortune and Who Wants to Be a Millionaire?.

Prior to SPT Arabia, Kebbi was MD for Endemol Middle East, which he formed in 2007. His credits for the group include Arabic versions of Deal or No Deal, Wipe Out and Fear Factor Extreme.

“Arab television is in rude health, with growing audiences demanding high quality, world class entertainment,” said Kebbi in a statement.

“Maximum is already developing formats that will give the reality genre a surprising twist and new game show concepts specifically for the region,” he added. “We are also well-placed to secure Middle East commissions for global formats, tapping into the rapidly growing Arab language market.”

 

About The Author
Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.

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