Electus sends “Food Fighters” to Mexico

Mexico's TV Azteca has acquired Food Fighters, an 8 x 60-minute series hosted by Adam Richman (pictured).
October 20, 2014

U.S. producer-distributor Electus has sold culinary format Food Fighters into Mexico.

Mexico’s TV Azteca has bought the show from the multimedia entertainment studio for an undisclosed sum. The program, hosted by Man v. Food’s Adam Richman (pictured), pits amateur cooks against five professional chefs who attempt to cook each contestant’s best family recipe better than the contestant. The dishes are judged by a group of foodies known as “the dinner party” in a blind taste test, and as the contestant wins each round, the cash prizes grows.

The 8 x 60-minute series, coproduced by Universal Television and Electus, with Electus’ Ben Silverman, Tim Puntillo, Chris Grant and Jimmy Fox serving as exec producers, premieres on TV Azteca on October 26 at 8 p.m.

Meanwhile, another Electus property - The Goddesses’ New Clothes, the Chinese version of Fashion Star, coproduced with Dragon TV, Haitao and Blue Flame, has averaged 15 million viewers since its August 23 premiere on Dragon TV, according to Electus.

The 10 x 60-minute series features six celebrities who design and model “themed” clothes with the help of designers, to win orders from shop owners at e-commerce site tmall.com.

The show’s sale was brokered by Electus and Zespa Media, and airs in China on Sundays nights.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.