Rare TV partners with Baby Grand Productions

UK-based Rare Television Group has formed a joint venture with Baby Grand Productions, which will see the latter developing and securing commissions to be produced by Rare. (Pictured L-R: Sonia Beldom and Claire Evans)
October 21, 2014

UK content firm Rare Television Group has formed a joint venture with London-based indie Baby Grand Productions, which will see the latter developing and securing commissions to be produced by Rare.

Launched this past summer, Rare Television is headed by commercial TV execs Antony Fraser and Joel Denton, and aims to acquire and support factual producers in the exploitation of their IP across various platforms and territories.

In June, the company took a majority stake in Impossible Pictures Group-owned prodco 360Production.

The deal with Baby Grand – which marks the second development in Rare TV’s two-year expansion strategy – will see the firm financing Baby Grand’s overheads while its directors, former BBC execs Claire Evans (pictured above, right) and Sonia Beldom (left), secure future productions. Rare is also not ruling out an equity ownership position in the future, realscreen has learned.

“We have been self-funding for a year, working alongside some fantastic co-venture partners such as Broad Bean Media on talent-driven ideas,” said Evans in a statement. “When we met Antony Fraser and John Farren at Rare TV, we were inspired by their vision and were tempted to take a new direction.”

Fraser added: “This deal injects crucial talent relationships into Rare’s development strategy and working alongside Sonia and Claire we aim to further maximize the creative and commercial potential of the growing Rare family.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.