“Cyber-Seniors” doc lands broadcast, digital distribution

Director Saffron Cassaday's documentary Cyber-Seniors (pictured) has secured deals with broadcast, digital and DVD distributors.
October 29, 2014

Director Saffron Cassaday’s documentary Cyber-Seniors (pictured) has secured deals with broadcast, digital and DVD distributors.

Virgil Films & Entertainment has picked up the North American digital rights, Autlook took international broadcast rights, and Passion River Films will handle worldwide public screenings and an educational DVD release.

The film, which focuses on a group of senior citizens who delve into online platforms for the first time with help from teenage mentors, played in cinemas across North America earlier this year. It will roll out across digital and video-on-demand platforms later this year and in early 2015.

“When we started on this journey, we suspected that this subtle, sweet story could have a big loud impact,” producer Brenda Rusnak said in a statement.¬†“Now that we are seeing the Cyber Senior model working in dozens of communities and have had a strong theatrical run in the U.S. and Canada, we are happy to collaborate with our partners to bring this story to more audiences via traditional and non-traditional distribution.”

Watch the trailer below:

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.