Master classes tackle licensing, deal negotiating, team building and pitching

The Summit is known for provocative and timely content presented in an interesting variety of formats ranging from structured networking, to panel discussions, debates and keynotes. In addition to the ...
December 8, 2014

The Summit is known for provocative and timely content presented in an interesting variety of formats ranging from structured networking, to panel discussions, debates and keynotes. In addition to the general conference agenda, we also assemble a slate of high-value Master Classes as an optional add-on. The classroom-style, practical presentations are scheduled for Tuesday, January 27, 2015. We’re pleased to reveal this year’s Master Class agenda below.

Tuesday, January 27

11:00 AM – 1:00 PM

Pay Now or Pay Later: A Guide to Content Licensing

Are you looking to acquire archival and news footage or images for your production, but you don’t know where to begin? Join the Associated Press and Global ImageWorks for a three-part workshop to walk you through the must-know tips for licensing content.

This informative session will kick-off with AP’s Manager of Video Business Development, Claribel Torres, providing the top 10 dos and don’ts of content licensing. Part two, will provide insights into navigating the challenges of the process. Global ImageWorks’ Jessica Berman-Bogdan will conclude the workshop with a review of best practices in securing rights and clearances and a case study of how producers and content licensors can work together, providing a deeper understanding of how to save time and money throughout the process.

Jessica Berman-Bogdan


Global ImageWorks

Claribel Torres

Director, Video Business

AP Archive

FRAPA Presents: The Art of the Deal

Everybody in the industry has faced the hurdle of closing deals. And nobody likes it… but why not? If you are creative in creating formats, you can use your creativity in negotiation as well. Think out of the box, and try to find U-turns where others can’t.

Patty Geneste, Chairman of FRAPA and Advisory to the Board of Nordic World / Absolutely Independent, will give you some real insights to deal making and lead you through the deal terms of the worldwide format industry. Where to start? What can you ask for? Where to draw the lines? How can you keep rights? You’re stuck – now what? All these questions and more will be answered and you will have the opportunity to rehearse some deal making yourselves!

Patty Geneste


Nordic World / Absolutely Independent & Chairman


Tuesday, January 27

1:30 PM – 3:30 PM

Building Your A-Team

You’re starting to get a few shows on the air and want to take your production company to the next level, but you don’t know the right questions to ask in order to make it happen. That’s where building a team of expert advisors comes into play. Here, producers will hear from trusted professionals outside of their production teams who will shepherd them along and help them avoid, or at least prepare for, some of the potential pitfalls and challenges along the way.

Daniel Cox

Financial Controller

PES Payroll

Phil Irven

SVP, TV Agent

Rebel Entertainment Partners

Gary Lico



Darrell Miller


Fox Rothschild LLP

Pitch Perfect: What works, what doesn’t, what’s real and what’s not

You’re preparing to pitch to a network, but what approach (and how much investment) is going to make it sell?  When is paper or Skype enough, and when should you move forward with a sizzle shoot?  Join us for this interactive workshop session, where both network and production execs will walk you through the dos and don’ts of pitching to networks.  From paper pitches, to Skypes, to demos, to pilot to series, learn from our experts what works and what doesn’t, and most importantly, why.

Jodi Flynn


Outpost Entertainment

Steven Lerner

SVP, Programming

HGTV, DIY Network & Great American Country

Jen Mayer Kulp

SVP, Talent & Program

Sirens Media

Will Nothacker

VP, Development

Leftfield Pictures

Don’t miss being part of the 17th edition of the Realscreen Summit in Washington DC, taking place Tuesday, January 27 to Friday, January 30, 2015 – the largest and most relevant international gathering of content creators, distributors and broadcasters in today’s non-fiction and unscripted entertainment industry.

Over 1600 delegates are already signed up to attend; what are you waiting for? Sign up now and start connecting with delegates through , designed to help you get the most out of your experience.

Register online or contact Joel Pinto at 416-408-2300 ext 650 or

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.