Turner Broadcasting UK is heading to the Realscreen Summit next week in a bid to find coproduction partners to develop “high-volume, character-led content” for TruTV in the UK.
Execs from the channel, which is available on digital terrestrial free-to-air in all UK homes, are seeking to build on the net’s pipeline of original unscripted content from Turner U.S., which includes Container Wars, South Beach Tow and Tattoo Nightmares, as well as new shows The Carbonaro Effect and Total Blackout, which premiere next month.
Ian McDonough (pictured above), Turner Broadcasting’s MD for the UK and Northern Europe, tells realscreen that the move “signals a further ramping up” for the channel, which launched last summer.
“We have seen solid growth in the first six months with access to some of the top factual and reality shows in the U.S., and now we want to accelerate that further with shows tailored specifically for UK audiences,” he explains. “We are prepared and ready to invest for the right character-led, high-volume factual and reality entertainment shows.”
As part of a further commitment to the channel’s growth, McDonough has brought in former UKTV programming executive Jane Mote as interim channel director of general entertainment, and Sabina Mcnally, from BBC Worldwide, as acquisitions manager to lead the new drive.
Both will be attending the Realscreen Summit, which takes place in Washington DC from January 27-30, to seek out ideas which complement the channel’s programming “and fit with its fun and larger-than-life offer.”
Mote says: “TruTV’s UK audiences enjoy unashamedly sitting back and watching loveable, larger-than-life characters doing amazing or outrageous things.
“They’re not after any great take-out; rather, a view into other people’s worlds that are surprising, unusual or entertaining. We are looking for great ideas from any part of the world that will excite their curiosity.”