Eyeworks USA rebrands as 3 Ball, rejigs leadership

Following the acquisition of Eyeworks' international businesses by Warner Bros last year, indie producer Eyeworks USA is re-adopting its original 3 Ball moniker and restructuring its management team. (Pictured: 3 Ball chairman Reinout Oerlemans)
January 21, 2015

Indie producer Eyeworks USA is returning to its roots and rebranding as 3 Ball Entertainment.

Originally founded as 3 Ball Productions in 2001 by producers JD Roth and Todd A. Nelson, the company rebrand follows Warner Bros. Television Group’s acquisition of Eyeworks’ businesses outside the United States last year for an undisclosed sum.

In addition to the new name, chairman Reinout Oerlemans (pictured above) – the founder of the Eyeworks Groups, which acquired the original 3 Ball Productions in 2006 – has restructured the company’s leadership.

Current CEO Todd A. Nelson will now serve as co-CEO alongside former COO Ross Weintraub, who will replace Roth. The company co-founder will continue to produce and drive the 3 Ball slate, which includes ABC’s Extreme Weight Loss. Roth will also produce select projects and forge new initiatives.

Meanwhile, former Eyeworks USA president Brant Pinvidic has been promoted to 3 Ball’s chief creative officer, overseeing the company’s slate and development projects; and former co-managing director of Eyeworks Distribution Jeff Goldman has been named chief business officer. He will head up business development, business affairs and international business.

Oerlemans, Nelson, Weintraub, Roth, Pinvidic, Goldman, and Netherlands-based Robert van den Bogaard and Ronald van Wechem will sit on the company’s board of directors, with Oerlemans serving as 3 Ball chairman.

“Success propelled us into other areas of production, ultimately allowing 3 Ball and Eyeworks USA to become a major source of programming for a wide range of networks,” Roth said in a statement. “I’m immensely proud of the work we did and the success of the company Todd and I created, whose legacy now comes full circle. Letting go of the operational leadership of 3 Ball was a difficult decision, but I’m elated to put my heart and soul back into the creative process.”

Orelemans added: “As TV mobilizes for the future, our newly independent 3 Ball Entertainment is perfectly positioned for its next chapter of success and growth, including pushing into new arenas. I look forward to overseeing the expansion of our business across existing and new platforms and genres as we reaffirm our commitment to producing the highest quality content.”

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