Fuse to broaden programming scope, absorb NuvoTV

U.S. cable net Fuse is branching out from its music roots towards a broader, millennial-skewing slate ahead of its merger with Hispanic-targeted channel NuvoTV later in the year. (Pictured: Big Freedia: Queen of Bounce)
March 5, 2015

Cable network Fuse is branching out from its music roots as it merges with Hispanic-targeted channel NuvoTV.

The shift in the network’s music-themed programming mandate comes nearly a year after NuvoTV owner SiTV acquired it from Madison Square Garden Company and SiTV rebranded as Fuse Media.

NuvoTV will be phased out and folded into Fuse this fall but will continue to premiere new programming until then.

Additionally, Fuse Media is launching a cable and digital channel dedicated to music in the fall called FM. The new brand will focus on young, up-and-coming and diverse musical talent. Programming will be announced at a later date.

Fuse’s 2015-2016 slate includes the daily pop culture talk show White Guy Talk Show featuring hosts Grace Parra and Saurin Choksi; Skee TV, a weekly series starring DJ, television host and entrepreneur DJ Skee; and the World of Wonder-produced reality series Big Freedia: Queen of Bounce (pictured), which was renewed for seasons three and four last year.

The network also has five unscripted titles in development.

King of the Floor is a street dance competition series from Electus and executive producer Wilmer Valderrama (who is also hosting).

Transcendent is a docuseries from World of Wonder that stars transgender cabaret performers in San Francisco; and the Relativity Media-produced Saturday Morning Fever is about the teens and adults who line up outside a Philadelphia TV station every Saturday for a chance to appear on America’s only remaining weekly dance show.

In Rell Roast Battle, comedian and celebrity roaster Jeffrey Ross will mentor comics as they go head-to-head in a series of insult battles. The series is being produced by 3 Arts Entertainment.

Lastly, the network is also developing a yet-to-be determined unscripted series with executive producer Jennifer Lopez through her company Nuyorican Productions, as well as an animated comedy from comedian Gabriel Iglesias.

The slate is aimed at attracting an audience of culturally diverse and trendsetting millennials aged 18 to 34 that Fuse is branding as New Young Americans or NYAs. “This programming will extend beyond music to reflect a new attitude that is sexy, edgy, relevant and honest,” the network said in a statement.

Before NuvoTV shutters in the third quarter, it will premiere a second season of the boxing competition series Knockout, which is produced by Steve Marcano Holdings, as well as several stand-up comedy specials produced in partnership with Levity Entertainment Group.

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