“First family of viral video” coming to Up TV

The U.S. net is bringing YouTube stars the Holderness Family - best known for popular musical parodies - to viewers in a forthcoming series.
March 9, 2015

U.S. net Up TV is bringing the “first family of viral video” – best known for popular musical parodies – to viewers in the forthcoming series The Holderness Family (pictured).

The family’s YouTube channel - which has more than 116,000 subscribers – features such videos as the Thanksgiving-themed “All About That Baste” and back-to-school offering “Baby Got Class.” The series will follow husband and wife team Penn and Kim as they launch a start-up digital content business while balancing the demands of parenthood and continuing production on videos for their online channels.

The series is to debut with two back-to-back episodes on March 26 at 10 p.m. EST/PST.

“In the last year, the Holderness family have made their mark as one the hottest creators of viral content with clever, catchy and extremely funny parodies and original songs,” said Amy Winter, executive VP and GM at Up TV, in a statement.

“With The Holderness Family, viewers will see for the first time how Penn and Kim Holderness take their day-to-day chaos and turn that into universal themes about parenthood and family, but with a unique sense of humor that millions of fans have already come to love,” the exec added.

The Holderness Family is produced by Up Entertainment in association with Figure 8 Films and Greenroom Communications.  Executive producers include Bill Hayes and Kirk Streb.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.