44 Blue Productions is launching a virtual reality content studio called Ovrture.
The fledgling studio’s first projects will be stand-alone experiential content tied to MSNBC prison docu-franchise Lockup and the A&E emergency responder series coproduced with Wolf Reality, Nightwatch.
The former will allow viewers to experience prisoner intake at a maximum-security prison, while the latter will be a ride-along with New Orleans emergency medical as they respond to an emergency call.
In addition to unscripted content, Ovrture will produce VR content related to music, sports, brand marketing, scripted, animation, live entertainment and social impact.
“Ovrture is using the new wave of VR technology to engage audiences with immersive, interactive experiences that would be impossible to convey with traditional linear television,” said Mike Drachkovitch (pictured), the company’s founder and CEO. “We are not converting regular content to VR, but converting viewers to active participants in the story.”
David Holecheck serves as Ovrture’s head of production and Dan Holecheck is the head of post-production and technology. The two previously founded interactive and VFX company Duality Filmworks, which has worked on the 44 Blue-produced reality series Wahlburgers.
Rasha and Stephanie Noonan Drachkovitch will serve as directors of the new company.
Watch a teaser below: