44 Blue launches virtual reality studio Ovrture

44 Blue Productions is launching Ovrture, a VR studio that will produce stand-alone content for its unscripted series, as well as a variety of other genres. (Pictured: Ovrture CEO Mike Drachkovitch)
May 12, 2015

44 Blue Productions is launching a virtual reality content studio called Ovrture.

The fledgling studio’s first projects will be stand-alone experiential content tied to MSNBC prison docu-franchise Lockup and the A&E emergency responder series coproduced with Wolf Reality, Nightwatch.

The former will allow viewers to experience prisoner intake at a maximum-security prison, while the latter will be a ride-along with New Orleans emergency medical as they respond to an emergency call.

In addition to unscripted content, Ovrture will produce VR content related to music, sports, brand marketing, scripted, animation, live entertainment and social impact.

“Ovrture is using the new wave of VR technology to engage audiences with immersive, interactive experiences that would be impossible to convey with traditional linear television,” said Mike Drachkovitch (pictured), the company’s founder and CEO. “We are not converting regular content to VR, but converting viewers to active participants in the story.”

Drachkovitch is the son of 44 Blue cofounders Rasha and Stephanie Noonan Drachkovitch and has worked in social impact and global marketing for the anti-poverty ONE Campaign.

David Holecheck serves as Ovrture’s head of production and Dan Holecheck is the head of post-production and technology. The two previously founded interactive and VFX company Duality Filmworks, which has worked on the 44 Blue-produced reality series Wahlburgers.

Rasha and Stephanie Noonan Drachkovitch will serve as directors of the new company.

Watch a teaser below:

About The Author
Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.