Layla Smith (pictured) will replace Andrew Newman as CEO of All3Media-owned Objective Productions.
Newman, who has spent six years in the role, will continue to oversee current projects to completion into the fall, while handing over duties to Smith.
The management shake-up comes in the wake of a staff exodus. Just over a month ago, MD Paul Sandler, creative director Adam Adler, head of entertainment Matt Crook, and co-founder Andrew O’Connor left Objective to launch the indie Cats on the Roof Media. Prior to that, head of comedy Ben Caudell moved to Channel 4 to become head of entertainment.
“I’ve had a great time at Objective, working with a very talented team to produce some fantastic programs,” Newman said in a statement. “Layla Smith is a major creative talent and I’m sure she will flourish in what is one of the best jobs in television. I’ll be announcing some exciting news fairly soon.”
Smith has worked as the MD for John Stanley Productions since 2013 and before that she spent 15 years at ITV, seven of them as controller of entertainment. She will lead Objective’s operations in the UK and U.S.
Meanwhile, commercial and finance director Stuart Duthie – who has served in that position since 2006 – has been promoted to the role of MD.
Objective produces unscripted titles such as The Cube, Killer Magic and Celebrity Bedlam as well as the comedy series Peep Show and Fresh Meat.