MTV’s Susanne Daniels moves to YouTube

Shortly after revealing her exit from MTV on Wednesday (July 22), Susanne Daniels (pictured) - the former president of programming for the Viacom-owned cable net - has joined YouTube as VP of originals.
July 23, 2015

After revealing her exit from MTV on Wednesday (July 22), Susanne Daniels (pictured) – the former president of programming for the Viacom-owned cable net – has joined YouTube as VP of Originals.

Daniels joined MTV in 2012, following the departure of David Janollari, after programming stints with The WB Network (now The CW) and Lifetime Television. Series launched on MTV during her tenure include Broke A$$ Game Show and Are You the One?.

Her exit from MTV was announced through an internal memo from president Stephen K. Friedman indicating that she was leaving the company to “pursue a new opportunity,” with her latest endeavor revealed that same evening.

Over at YouTube, Daniels will report to the Google-owned company’s head of content, Robert Kyncl, and will oversee the Originals team, which is run by Alex Carloss. The position will also find the exec overseeing development and production of Originals’ growing roster of projects.

YouTube Originals aims to bring original long-form material – both scripted and unscripted – to the digital platform through its various channels.

“Susanne is an executive whose incredible instincts have led her to consistently generate pop culture hits that audiences relate to and root for,” said Kyncl in a statement. “Susanne’s deep expertise in programming will be invaluable to us and our top creators and help them foster even more ambitious projects for YouTube.”

With files from Barry Walsh.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.