TV

BBC2 orders 7 Wonder’s “Don’t Buy That”

UK pubcaster BBC2 has greenlit the tentatively titled Don't Buy That, Buy This, a multi-strand consumer format from London-based indie 7 Wonder.
September 8, 2015

UK pubcaster BBC2 has greenlit the tentatively titled Don’t Buy That, Buy This, a multi-strand consumer format from London-based indie 7 Wonder.

The 6 x 30-minute series presented by Cherry Healey (pictured) will mix investigative journalism with family-friendly entertainment to provide viewers with useful information on which products to purchase.

Filming in varying locations each week, from elegant homes to modern film studios, the series will ask the craftsmen, engineers and designers working in each place which items they would choose for themselves as Healey investigates a wide range of popular products.

Meanwhile, a series of reporter-led strands will provide viewers with further consumer advice by placing top-of-the-line items under scrutiny to reveal which can perform well under pressure while providing audiences with the knowledge to spot marketing ploys.

The series was ordered by Tom McDonald, head of knowledge commissioning at BBC2, and Craig Hunter, a commissioning editor for the pubcaster. Alan Holland will serve as series editor for the 7 Network Australia-backed 7 Wonder.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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