SVT revives primetime game show “Who’s Who?”

The Swedish pubcaster has recommissioned the Rose Bay Media- and Noel Gay TV-made entertainment game show format Who's Who? (pictured).
January 11, 2016

Swedish pubcaster SVT has recommissioned the entertainment game show format Who’s Who? (pictured).

Developed by Rose Bay Media and Noel Gay TV, the primetime format pits three contestants against each other in front of six guests who provide a list of hobbies or occupations. The contestants must then race to figure out which guest is which by nominating guests to perform a series of challenges, answer specific questions or recount stories related to their hobbies or occupations.

The format, which was recently acquired by distributor KABO International, previously aired for five seasons on the pubcaster between 1998 and 2003.

Nordisk Film TV AB, which is producing the Swedish version of the game show, has also picked up format rights to the Danish adaptation. The format is also under option in France as Qui Est Qui? via Sony Pictures Television Production France, and in the UK through Gogglebox Entertainment.

Who’s Who? is slated to premiere this spring.

“The format has a solid track record in 10 countries in both access and prime time, and we very much look forward to presenting it to buyers at NATPE,” said Arabelle Pouliot-Di Crescenzo, MD of KABO International, in a statement.

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