UK indie Plimsoll Productions has acquired a minority stake in Magnify Media, the specialist distribution company founded by former DRG exec Andrea Jackson.
The strategic partnership, which follows the launch of Plimsoll’s own distribution unit in December, will give Magnify the exclusive rights to distribute Plimsoll’s catalog.
Magnify will also continue to distribute third party content, with new acquisitions to be announced in the near future.
Magnify MD Andrea Jackson will sit on Plimsoll’s creative board and senior management team, and will work alongside Andrew Jackson, executive VP of international production.
The deal follows Plimsoll’s recent partnership with SVOD services Love Nature and Smithsonian Earth to launch the two-year natural history project ‘Camp Zambia,’ expected to produce 50 hours of content from a studio based in Luangwa, Zambia.
Jackson launched Magnify in September 2015 as a specialist distribution and rights management company. The outfit works with producers, rights owners and broadcasters to develop and promote rights to the global marketplace.
“Andrea’s extensive format experience will supercharge our business as we continue to launch series, such as the hugely successful Life at the Extreme with Davina MacCall,” said Andrew Jackson, executive VP of international production for Plimsoll, in a statement. “We’ve already had considerable success distributing our own programs and this partnership helps maintain our record growth, immediately boosting our ability to get our shows to market.”