A+E Networks-owned entertainment channel Lifetime is slated to offer Turkish viewers top unscripted series and first-run TV films when it launches as a free-to-air channel in the region on Tuesday (April 26).
Lifetime Turkey, which is a joint venture between A+E Networks and MCD Media, will debut with a live broadcast of Let Life Begin, a female-focused talk show discussing issues and topics affecting Turkish women, including family psychology, law, health, beauty, fashion and sports. The series will be hosted by television personality Özge Uzun and will feature psychologist Yasemin Meriç.
The network will also televise daytime programming for Turkish women, with its primetime slot set to feature localized adaptations of popular home design programs and a crime slate from sister network Crime + Investigation. Paranormal programming will be made available for late night viewing.
Lifetime Turkey will also receive support from global initiatives for socially responsible projects for women and children in Turkey, which highlight the virtues of the Turkish family structure.
“We are pleased to provide the quality of a premiere channel in a free-to-air environment for our nation because we believe viewers and advertisers desire a free-to-air television alternative that is new and different from traditional channels,” said Esra Oflaz Güvenkaya, Lifetime Turkey’s founding partner and CEO, in a statement.
Elsewhere, A+E Networks has secured a long-term carriage deal with UK pay-TV service BT TV that will offer the company’s stable of channels – History, H2, Lifetime and Crime + Investigation – on the platform in the UK.
Under the renewed deal, Lifetime will be made available to subscribers of BT’s basic Entertainment Starter package. The deal will also see Lifetime and H2 launching in HD later this year.
Crime + Investigation, History and companion brand H2 are currently available on the platform in the UK.